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MAYDAYS for Eating Disorders is Butterfly’s annual awareness and advocacy campaign which takes place nationally throughout the month of MAY to raise vital funds for the prevention and treatment of eating disorders in Australia. 

Each year, our campaign draws on the experiences of Australians to highlight key concerns relating to eating disorders, and calls for change!

MAYDAYS asks Australians to spread the message about the seriousness of eating disorders and the desperate need to have access to appropriate treatment and care.

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Eating disorders have an alarmingly high mortality and suicide risk.

Butterfly has heard from many families who have devastatingly lost a loved one to an eating disorder. 

This May, we are raising awareness about the concerning number of deaths linked to eating disorders and the huge impact this has on family, friends and the community. Our campaign highlights the desperate need for improved treatment and family support.

Hear the stories of families that have shared their experience with us.

We are calling for urgent and lasting change and in order to do so, we need your help!

Find out how you can get involved in MAYDAYS below.


Get Involved

There are several ways you can get involved in MAYDAYS 2017.


  • Grounded in lived experience, our campaign seeks to hear the voice of those experiencing an eating disorder and their carers. 
  • If you have been touched by this campaign, and wish to share your story, please visit our Share Your Story page for more information.


  • Choose Your Challenge: Butterfly calls on you to sign up to our Everyday Hero page and take on a personal challenge, while encouraging your friends and family to support you through donations. Keep an eye out on our website and Facebook page for regular updates on our community supporters.
  • Make a Donation: Get behind MAYDAYS by making a donation to support Butterfly's vital programs and services for those experiencing eating disorders.
  • MAYDAYS Fundraising Guide: Check out our guide for other fundraising ideas.
  • MAYDAYS Fundraising Posters: Make use of our MAYDAYS posters to help spread the word in your community. 


  • MAYDAYS Movie Night: We welcome you to join our movie night in Sydney on Monday 29th May at 6:00pm.  


  • Follow us on social media and use the hashtag #MAYDAYS17 to join the conversation and promote your involvement far and wide.

Get In Touch

If you are interested in finding out more about our MAYDAYS for Eating Disorders 2017 campaign, please contact the following people.  

Media Enquiries and Sharing Your Story

Fundraising and Events

Butterfly's National Helpline
1800 33 4673 

MAYDAYS Media Release 

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You are here: Support for Australians experiencing eating disordersSupport Us › MAYDAYS for Eating Disorders

Worried about a friend or someone you care about?

It can be extremely difficult raising the subject of eating disorders with a friend or loved one. To be supportive one needs to learn what to say and what not to say.  


We can help you with knowing when to talk to your friend and what to say. ›

Concerned parents & carers

Communicating your concern with your child about eating and dieting behaviour can be extremely difficult. Butterfly offers a range of services that can provide you with skills and information related to communicating with your child.  


We can help you with recognising issues and what to do. ›

Teachers & Professionals Working with Young People

Teachers and those working with young people are often the first to become aware of dis-ordered eating behaviours.  Butterfly Education provides early intervention and prevention skills for professionals working with young people. 

We have a range of advice & resources ›