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Love Your Body Week

In 2016, with the support of Sportsgirl, Butterfly is holding Love Your Body Week, September 5-11, because BODY CONFIDENCE is worth CELEBRATING!

This campaign coincides with Body Image and Eating Disorder Awareness Week (BIEDAW) and aims to promote body confidence in all Australians by celebrating body diversity.


Get Involved

Love Your Body Week 2016 brings the whole community together to acknowledge that there is not one ideal body shape and to embrace the fact that body shape does not define a person’s worth. With that in mind, here are three simple ways that you can get involved and make a positive difference:

  1. TAKE THE PLEDGE – make a commitment to learning how to love your body every day!

  2. TAKE THE SURVEY – tell us what you think about body image

  3. TAKE A PICTURE & POST – share how you celebrate body confidence with the community via Facebook, Twitter and Instagram throughout the week! #loveyourbodyweek. Remember to link to @thebutterflyfoundation and @sportsgirl so that we can create a groundswell of support across social media!

Join us and let’s celebrate our bodies – because BODY CONFIDENCE is worth celebrating!

The Serious Issue

Eating disorders and body image concerns present a huge problem for both males and females across Australia, however there continues to be an enormous lack of knowledge in Australia surrounding these issues. The reality is that they are extremely common, affecting an increasing number of people each year. Research indicates that poor body image can play a significant role in the development of eating disorders, as it can often lead to risky dieting and exercise behaviours. As one of the most modifiable socio-cultural risk factors for eating disorders it is important that every Australian works toward developing their body confidence. Building positive body image is a good way of promoting protective factors, making a person more resilient.


For more information about awareness and fundraising activities that you can take part in throughout the week, please contact

You can also download a Love Your Body Week campaign poster HERE.

All donations can be made through our website HERE

You are here: Support for Australians experiencing eating disordersSupport Us › Love Your Body Week

Worried about a friend or someone you care about?

It can be extremely difficult raising the subject of eating disorders with a friend or loved one. To be supportive one needs to learn what to say and what not to say.  


We can help you with knowing when to talk to your friend and what to say. ›

Concerned parents & carers

Communicating your concern with your child about eating and dieting behaviour can be extremely difficult. Butterfly offers a range of services that can provide you with skills and information related to communicating with your child.  


We can help you with recognising issues and what to do. ›

Teachers & Professionals Working with Young People

Teachers and those working with young people are often the first to become aware of dis-ordered eating behaviours.  Butterfly Education provides early intervention and prevention skills for professionals working with young people. 

We have a range of advice & resources ›