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Fat Talk Free Campaign


Negative language and comments about appearance, shape, size and weight is FAT TALK.

FAT TALK includes statements that reinforce thin beauty ideals and make us feel that "thinness" is more acceptable than "fatness".

“I'm so fat I need to lose weight!”, “If I lost some weight I would be happier!” and “I really shouldn't have eaten that!” are all examples of FAT TALK. They may seem harmless but they are powerful statements that reinforce negative body image and can have a damaging impact on a person’s life.

Research shows that a mere 3-5 minutes of listening to or engaging in FAT TALK can lead some people to feel bad about their appearance and experience high levels of body dissatisfaction.

Changing the Conversation


At Butterfly, we would love you, your school, your workplace and community to help us CHANGE THE CONVERSATION and create a more positive environment around body image for men, women and children everywhere.

In 2017, we want your support to encourage more FAT TALK FREE conversations to help one another see how amazing we are, and that we are all deserving of healthy lifestyles and respectful relationships.

It’s a time to challenge the norm of FAT TALK to create a more positive environment to work, live and play. Want to know how you can get involved? Here are a few things you can do!  

Take the Pledge

Take the FAT TALK Free Pledge and make a commitment to shut down FAT TALK, both for yourself, for your friends and in your school. When you hear someone compare their body to someone else’s, or speak negatively about their body, you can choose not to respond and tell them about the negative impact their words are having.

If we all make a decision to be aware and make a change then we can have an amazing impact on the wider community!

Share with your Community

The best way to show your support is to SHARE WITH YOUR COMMUNITY and let your voice be heard! That might be your school, your workplace or community group. Butterfly has created some simple resources to help you share with your community such as POSTERS, FACT SHEETS and TALKING POINTS. You may even want to use this as an opportunity to fundraise for Butterfly and support the work that we are doing in this area.

Contact Information

For more information on Butterfly’s FAT TALK Free Campaign and how you can get involved, please email

You are here: Support for Australians experiencing eating disordersSupport Us › Fat Talk Free Campaign

Worried about a friend or someone you care about?

It can be extremely difficult raising the subject of eating disorders with a friend or loved one. To be supportive one needs to learn what to say and what not to say.  


We can help you with knowing when to talk to your friend and what to say. ›

Concerned parents & carers

Communicating your concern with your child about eating and dieting behaviour can be extremely difficult. Butterfly offers a range of services that can provide you with skills and information related to communicating with your child.  


We can help you with recognising issues and what to do. ›

Teachers & Professionals Working with Young People

Teachers and those working with young people are often the first to become aware of dis-ordered eating behaviours.  Butterfly Education provides early intervention and prevention skills for professionals working with young people. 

We have a range of advice & resources ›