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Dove Self-Esteem Program

The Dove Self Esteem Program is a unique teaching and training initiative developed globally by Dove that provides great a tool for teachers, school counsellors, youth workers and health professionals who work with young people to help them put the modern beauty world into perspective, to be more media literate and to learn how to foster a healthy sense of self esteem. The Dove Self Esteem Program is designed to make a difference to the lives of young people all across the world!

Dove partners with the Butterfly Foundation to implement the Dove Self Esteem Program across Australia with the program being rolled out in two ways:

  • A comprehensive and detailed workshop directly to and for teachers and those working with young people
  • Going into schools and teaching students directly on positive body image and self-esteem

Dove Day

Since its introduction in 2006, the Dove Self Esteem Program has continually evolved, expanding its reach and adapting to the changing market. In 2012, Dove and Butterfly worked together to introduce Dove Day, which gives Unilever employees the opportunity to experience the Dove Self Esteem Program for themselves and see what a positive impact this initiative has on young people in relation to the development of good self-esteem and positive body image.

Making a Difference

Since the introduction of the program, Butterfly has reached over 560,000 young people with our goal is to reach 1 million school aged children by 2020. Through the support and commitment shown by Dove over the years, we know we will reach and exceed this goal!

For more information on this program, contact Butterfly Education on 

You are here: Support for Australians experiencing eating disordersAbout the Butterfly FoundationPartnerships › Dove

Worried about a friend or someone you care about?

It can be extremely difficult raising the subject of eating disorders with a friend or loved one. To be supportive one needs to learn what to say and what not to say.  


We can help you with knowing when to talk to your friend and what to say. ›

Concerned parents & carers

Communicating your concern with your child about eating and dieting behaviour can be extremely difficult. Butterfly offers a range of services that can provide you with skills and information related to communicating with your child.  


We can help you with recognising issues and what to do. ›

Teachers & Professionals Working with Young People

Teachers and those working with young people are often the first to become aware of dis-ordered eating behaviours.  Butterfly Education provides early intervention and prevention skills for professionals working with young people. 

We have a range of advice & resources ›