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News & Media

Butterfly Foundation works closely with all media to ensure that evidence-based information and appropriate spokespeople are always available. Butterfly has a range of spokespeople available including Butterfly’s CEO, eating disorder and body image experts, people with a ‘lived experience’ case studies, education and counselling experts.

To arrange interviews or to discuss your reporting needs, please contact Butterfly’s Communications team.

Communications Manager
Alex Cowen
0497 008 716


Media Guidelines

Eating disorders are serious mental illnesses that affect almost one million Australians. It is essential that the reporting of eating disorders is dealt with sensitively using a ‘do no harm’ approach.

We encourage all media to refer to the Mindframe Guidelines on reporting of eating disorders when working on stories that contain information about help for eating disorders, people who have an eating disorder, or people who are at risk of an eating disorder.

Butterfly knows from experience that calls to their national support line and other helplines are directly related to media coverage and we would implore all journalists to act sensibly by including support information in stories about eating disorders. It is important that affected people are able to seek professional assistance immediately.

We recommend using the following wording to accompany all media coverage of eating disorders and negative body image:

“If you need help or support for an eating disorder or body image issue, please call Butterfly's National Helpline on 1800 334 673 or e-mail”

Butterfly was instrumental in supporting the development of the Australian Government’s National Body Image Guidelines. We recommend that all media refer to these guidelines when developing stories or creating marketing and promotional campaigns.

Download the Guidelines

Media Kit

Butterfly has developed a comprehensive quick reference Media Kit. The Media Kit is updated regularly as research and information is refreshed.

It includes all current research, statistics, definitions and facts on body image, disordered eating and clinical eating disorders.

Download the Media Kit.

If you are looking for tips and facts for inclusion in reporting, please refer to the Fact Sheets section on the website.

Media Releases

All Butterfly Foundation media releases can be found on the media releases page.

Communications Team

If you would like any further information that is not in these fact sheets, please contact the Communications team.

Melissa Wilton
Head of Communications & Engagement
02 8456 3911
0402 259 652



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Worried about a friend or someone you care about?

It can be extremely difficult raising the subject of eating disorders with a friend or loved one. To be supportive one needs to learn what to say and what not to say.  


We can help you with knowing when to talk to your friend and what to say. ›

Concerned parents & carers

Communicating your concern with your child about eating and dieting behaviour can be extremely difficult. Butterfly offers a range of services that can provide you with skills and information related to communicating with your child.  


We can help you with recognising issues and what to do. ›

Teachers & Professionals Working with Young People

Teachers and those working with young people are often the first to become aware of dis-ordered eating behaviours.  Butterfly Education provides early intervention and prevention skills for professionals working with young people. 

We have a range of advice & resources ›