Media Centre

Butterfly Foundation works closely with all media to ensure that evidence based information and appropriate spokespeople are always available. Butterfly has a range of spokespeople available including Butterfly’s CEO, eating disorder and body image experts, people with a ‘lived experience’ case studies, education and counselling experts.

To arrange interviews or to discuss your reporting needs, please contact Butterfly’s media relations team.

Media Guidelines

Eating disorders are serious mental illnesses that affect almost one million Australians. It is essential that the reporting of eating disorders is dealt with sensitively using a ‘do no harm’ approach.

We encourage all media to refer to the Mindframe Guidelines on reporting of eating disorders when working on stories that contain information about help for eating disorders, people who have an eating disorder, or people who are at risk of an eating disorder.

Butterfly knows from experience that calls to their national support line and other helplines are directly related to media coverage and we would implore all journalists to act sensibly by including support information in stories about eating disorders. It is important that affected people are able to seek professional assistance immediately.

We recommend using the following wording to accompany all media coverage of eating disorders and negative body image:

“If you need help or support for an eating disorder or body image issue, please call Butterfly 1800 334 673 or e-mail support@thebutterflyfoundation.org.au

Butterfly was instrumental in supporting the development of the Australian Government’s National Body Image Guidelines. We recommend that all media refer to these guidelines when developing stories or creating marketing and promotional campaigns.

Download the Guidelines

Media Kit

Butterfly has developed a comprehensive quick reference Media Kit. The Media Kit is updated regularly as research and information is refreshed.

It includes all current research, statistics, definitions and facts on body image, disordered eating and clinical eating disorders.

Download the Media Kit.

If you are looking for tips and facts for inclusion in reporting, please refer to the Fact Sheets section on the website.

Media Releases

All Butterfly Foundation media releases can be found on the media releases page.

Media Relations Team

If you would like any further information that is not in these fact sheets, please contact the media relations team on:

Sarah Spence
Butterfly Foundation

02 8456 3911
sarah@thebutterflyfoundation.org.au